#CHEERSTOMOTHERHOOD
Kids say the darndest things
Deep Eddy Vodka aimed to raise a toast to hardworking moms across America with a playful and heartwarming YouTube pre-roll campaign leading up to Mother's Day. My creative strategy leveraged daily video snippets to spark conversation, encourage re-shares on social media, and generate positive online buzz. The campaign kicked off with a relatable 30-second spot, followed by six 15-second videos highlighting the humorous "momisms" we all know and love. This daily pre-roll rollout aimed to maximize public exposure and social media chatter throughout the week, solidifying Deep Eddy Vodka's connection with its audience.
#CHEERS
Deep Eddy Vodka's #CheersToFatherhood campaign raised a glass to dads on YouTube with two fun pre-roll videos. Building on the Mother's Day campaign's success, these videos used sports analogies to showcase dads' playful way of teaching "life lessons." This lighthearted approach aimed to spark conversation and social media buzz, solidifying Deep Eddy's connection with its audience and celebrating the unique bond between sporty dads and their kids.
to Fatherhood
“Lauren brought me ideas I honestly never thought of as a target market for Deep Eddy. Her point that once you become a parent, you don’t stop drinking your favorite vodka, and that you may actually drink MORE made me smile. The #CheersToMotherhood and #CheersToFatherhood social video campaign we created with her was a great way to raise a glass to the hard-working moms and dads of America. We will definitely use her for future targeted campaigns.”
-- Brandon Cason, V.P. Marketing, Deep Eddy Vodka
