TEXAS ABUSE HOTLINE
They can’t call for themselves.
To empower the community in recognizing and reporting child abuse, I spearheaded the creative direction, strategy and scripting for the CARE Program at Dell Children's Medical Center's PSA campaign. Three impactful videos, crafted through a strategic lens, aimed to inspire action on behalf of vulnerable children. The campaign's success was measured by increases in helpline calls, website traffic to the CARE Program's resources page, and social media engagement discussing the videos.
"Dell Children’s CARE Program worked with Lauren to deliver a community call to action to put an end to child abuse. The intention was to create a piece that would communicate how vulnerable children are to abuse and how desperately they need the community to be a voice for them. Getting a community to respond and be a voice can have a significant impact on a child’s future, and Lauren captured this positive result by creating an urgency for our community to act when they suspect abuse."
- Stewart Williams
Injury Prevention Manager, Dell Children’s Medical Center
