But not outgrowing.
Growing up
To launch Nui Organics, a children's clothier known for their durable Merino wool and organic cotton, I crafted a heartwarming brand video showcasing the longevity of their garments. The story follows a young boy through the years, highlighting the cherished memories his favorite Nui thermal witnesses. I spearheaded the creative direction, from concept and scriptwriting to collaborating with the talented production team at Arts+Labor in Austin. I also sourced the actors who brought the story to life. Nashville recording artist and friend, Ellie Holcomb's original music, secured for the project, perfectly complements the narrative. This timeless approach ensures the video continues to resonate with parents, leaving a lasting impression of Nui Organics' commitment to quality and the enduring value it brings to families.
“Enthusiasm abounds! Lauren’s cheerful positive personality infects every client meet, every project, every message. The end result is effective campaigns rich with an authentic feel-good factor that is the perfect marriage of her enthusiasm, talent, commitment to your brand and understanding of its market. Highly recommend.”
— Amanda Searancke, Founder, Nui Organics
