don’t just smile
Smile Happy
Launching Smile Doctors, a rising orthodontic network, demanded a distinct voice and engaging experience. Partnering with ad agency, Archer Malmo, I co-created video concepts, penned all web copy, and crafted the brand tagline. I developed billboard headlines and poster messages, to accompany a youthful pop-art aesthetic with humorous and cheery messaging. This comprehensive approach, showcasing Smile Doctors' unique in-clinic journey, resulted in a vibrant brand that effectively highlights the enjoyable path to beautiful, confident smiles.
spreading joy
one happy smile at a time
From school picture fail to a newfound sisterhood, these videos prove a dazzling smile is more than just teeth. Both journeys showcase how Smile Doctors Braces help you achieve a smile that lights you up, and maybe even sparks unexpected joy for those around you.
G A P P Y
HAPPY
PATIENT
PERKS
Short and sweet, these social media videos showcased the exciting "patient perks" offered by Smile Doctors. With a fun and relatable tone that aligned perfectly with the Smile Doctors brand, the videos captured viewers' attention and highlighted the unique benefits of being a Smile Doctors patient.
“Lauren was a perfect fit for our client, Smile Doctors. Her approach to both working alongside the client and the creative, helped to push the branding into a modern and effective way of thinking. Competition in this area is fierce and a new approach is truly what they needed. Both Lauren’s maturity and playfulness helped to reposition our client to meet the competition head on and we couldn't have gotten there without her. It's just another example of why I keep seeking her out for innovative approaches to thinking and client partnership.”
-Matt Rand , ECD Archer Malmo
