INJURY PREVENTION
Doesn’t have to be scary.
Safe Kids Worldwide, a global organization dedicated to preventing childhood injuries, partnered with their local Austin coalition to create a positive PSA campaign. Understanding the challenges parents face, I led the creative direction for a series of videos that flipped the script on safety messaging. Instead of focusing on potential dangers, the campaign used a lighthearted and optimistic approach encouraging viewers to visit SafeKidsAustin.org for further resources, making safety information easily accessible without adding stress to parents. The campaign increased website traffic to SafeKidsAustin.org, leading to a greater number of parents accessing crucial safety resources and potentially reducing childhood injuries in the Austin area.
“Lauren’s creative strategy to amplify a subtle and positive message focusing on preventing unintentional childhood injuries really resonated with viewers and stakeholders. We loved the concepts she created to illustrate our calls to action and the production value was amazing!”
- Stewart Williams
Injury Prevention Manager, Dell Children’s Medical Center
